UnitedUs and Prime PLC were working together on a new brand. This was made up a wide range of assets, but one of the main pieces of content that needed to be created was a brand video. This was to serve as a hero piece for the project, and so had to not only outline that it is Prime PLC do, but also to get across the character and ethos of the business. To give the right impression the video needed to be energetic, human and to capture the essence of Prime PLC as a business.
We worked with the agency and the client to begin crafting a narrative structure for the hero film. With so many interviews, we needed to make sure that there was a clear order so that all of the right messages were being hit. Once this had been established we began the production process. We spent three days filming across multiple Prime locations in order to capture interviews and footage. This was used to create the film and subsequent edits for social.
3 days of filming
The film was about Prime as a business, but it was more than that. It was also about the people that make up the business. After all, it’s those people that do the work that benefits the communities that Prime works in. We wanted this film to have a human component to it. By getting to know the people behind the work, the viewers would be able to feel a greater connection with the buildings that Prime create.
“The team at Neck of the Woods were an absolute joy to work with. They really took time to understand what we were trying to achieve through our project and certainly went the extra mile to deliver it and would highly recommend them!”