SmartDebit are the UK’s leading direct debit service provider. They asked us to produce an animation to tell potential customers what they do and how they do it. The fact of the matter is that direct debits can be quite complex to understand, so simplifying this information for customers is very important. The animation needed to be simple, with a strong focus on clean and clear imagery. As well as this, any assets created needed to fit with the clearly defined branding of SmartDebit.
We’re not experts on direct debits, but, luckily for us, SmartDebit had that covered. They gave us a script, but we still had to find a way to visualise this. We worked on creating branded assets that would form simple and easy to watch scenes. We added motion and transitions to these scenes, helping to create a cohesive narrative for those people who want to know more about what SmartDebit can offer.
The end result for this project was a short, simple motion graphics animation that tied in with SmartDebit’s unique brand and customer base. It strikes the balance between being purely informative and visually interesting, helping to keep the viewer’s attention for as long possible. More important than anything else, this video gives the audience everything they need to feel confident about trusting SmartDebit with a complex process that is central to their business.
"The team at Neck of the Woods are very talented and made quite a complex task simple. Their choice of voice-over artist and music was perfect for the project, and they work in a very collaborative fashion which makes translating business dialogue into visual material very fluid. They worked tirelessly to a tight deadline to deliver the project ahead of schedule."