The brief
The best kind of origin stories.
Wessex Fertility are a part of the fertility partnership and help people begin the families that they dream of. Over the years they have helped lots of people have children, and they were looking for a new way to tell these stories. Wessex Fertility approached us to create a short series of videos for a video campaign to help with this. They asked that the video campaign be personal, human and capture the real life positive experiences of past patients.
What we did
We worked with Wessex Fertility to create a quiet and friendly interview space in an otherwise popular clinic. We made sure that each family was comfortable and that they were in the right space to talk about such a personal matter. Once the interviews were conducted, we took the answers and tried to create edits that contained the right blend of medical facts and personal experiences.
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Their stories
The technical
Kick-off meeting
Story development
Scheduling
1 day of filming
Interviews
Transcribing
Editing
Music licensing
Social cuts
The result
The projects where people share experiences that might be difficult to talk about are always some of the most rewarding. These films came out exactly in the way that we intended. Serving as a celebration of new life and a testament to the hard work that Wessex Fertility put into starting families. For us, it’s about more than informing potential clients, it’s about giving them hope that they too can begin a family.
