The brief
Promoting Physical Activity Through Animation
North Somerset Council (NSC) has developed the Physical Activity Strategy 2023-2028, a framework designed to improve health and wellbeing, reduce health inequalities, and increase physical activity levels across the region. This strategy, shaped by local consultation and insight, outlines key actions to be delivered by partner organisations, health bodies, and community leaders.
To help communicate this vision, NSC sought a short, engaging animation that would:
- Explain what physical activity is and the recommended participation levels.
- Highlight physical activity levels in North Somerset compared to regional and national averages.
- Show why physical activity matters across all ages and communities.
- Share insights from local people and organisations about key challenges.
- Outline NSC’s four shared outcomes and action plan.
- Explain what happens next in the strategy rollout.
The animation needed to be accessible, engaging, and informative, making it easy for a wide audience to understand the strategy’s importance and how it will drive change.
What we did
Crafting a Clear and Engaging Message
Our first priority was limiting the scope of the film. NSC provided a wealth of valuable information, but distilling it into a concise and engaging animation was key. We focused on uncovering the universal story behind the strategy—making sure the film captured the core vision and impact without overwhelming the audience.
Once the messaging was streamlined, we moved on to scriptwriting and storyboarding. This phase was crucial in defining the film’s creative direction and ensuring every scene played a role in telling a compelling story.
The animation was filled with unique characters and lively scenes, making it an exciting creative challenge. We worked to balance playfulness with clarity, ensuring that information was delivered in a way that was both engaging and easy to absorb.
Transitions between scenes were a major focus—we wanted movement to feel seamless and natural, making the film visually dynamic and easy to follow.
The technical
Concept development
Story development
Scripting
Schedules and timelines
Style sheets
Illustration
Animation
Sound design
Music licensing
The result
A Playful and Impactful Animation
We love how this animation came together! The vibrant and accessible animation style made it a joy to bring to life, and the project’s purpose—helping people understand the importance of physical activity—made it all the more rewarding.
We’re proud to have played a role in communicating a strategy that will have a real impact on health and wellbeing in North Somerset. These are the kinds of projects we love working on—ones that inform, inspire, and drive meaningful change.
Looking to use animation to communicate your strategy or campaign? Let’s talk!
