The One Charity Video Every Organisation Should Have
If you’re wondering whether there’s a single charity video that can do it all, the short answer is… not really. Every type of video serves a different purpose, and video works best when it’s part of a bigger charity video marketing strategy. But we get it—sometimes, budget or time constraints mean you can only produce one video for now. So, where should you start?
Our answer: a hero film.
Why a Hero Film?
A hero film is the perfect launchpad for any charity looking to invest in video content. It’s broad enough to be used in multiple ways but still powerful enough to make an impact. Here’s why it’s the best first step in our opinion:
1. Versatility = Better Value for Money
Hero films are typically designed to work across different platforms—your charity’s website, social media, fundraising events, donor pitches, and beyond. That means you’re maximising ROI on video production without diluting your message. Instead of making multiple one-off videos, you get a single, high-quality piece that can pull its weight in various situations.
2. The Power of Emotion
Charity storytelling videos thrive on emotion and hero films are perfect for emotional engagement. Whether it’s highlighting the people you support, showcasing your impact, or rallying people around a cause, a well-crafted hero film boosts donor engagement and inspires action.
3. Clearly Show Who You Are
A hero film lets you put your charity’s mission and values front and centre. It’s a chance to say, “This is who we are, what we stand for, and why you should care.” When people understand your cause and feel connected to it, they’re far more likely to donate, volunteer, or advocate for your work.
4. Maximum Impact
When done right, hero films leave a lasting impression. They set the tone for your organisation and give people a clear reason to engage. Whether you’re reaching potential donors, funders, corporate partners, or supporters, a hero film creates a compelling introduction that makes people want to know more.
Start with One, Build from There
Of course, one video won’t solve all your needs forever. But if you can only make one for now, a hero film is the best place to begin. Think of it as your charity’s video calling card—setting the stage for everything that comes next.
Need help crafting a hero film that does your organisation justice? Get in touch with us to discuss how video storytelling for charities can take your cause to the next level!
