The Benefits of Video for Charities

Video is one of the most powerful tools a charity can use to connect with supporters, raise awareness, and drive action. Whether you’re looking to boost fundraising, engage your audience, or showcase the real-world impact of your work, video helps bring your message to life in a way that text and images alone simply can’t.

Let’s explore why video marketing is a game-changer for charities—and how you can use it to amplify your mission and get results.

Raise Awareness and Reach More People

A well-crafted charity video can introduce your organisation to a wider audience, explaining who you are, what you do, and why it matters. Whether it’s a brand film, a campaign video, or a short social media clip, video content makes your message more engaging and shareable.

In today’s digital world, people are more likely to watch a short video than read a long article. And with social media platforms like Instagram, TikTok, and YouTube prioritising video content, it’s the best way to get your cause in front of new supporters.

Boost Fundraising with Emotional Storytelling

Let’s be honest—people give to causes that move them. And nothing tugs at the heartstrings like a compelling fundraising video. Whether it’s a powerful case study, a donor thank-you film, or a campaign video, storytelling through video can inspire people to take action and donate.

Platforms like JustGiving, Crowdfunder, and GoFundMe all highlight the importance of video in fundraising campaigns because they know it increases engagement. A well-produced video that connects emotionally can be the difference between someone scrolling past or clicking ‘donate now.’ 

Showcase the Impact of Your Charity

Supporters want to know that their donations are making a real difference. Video allows you to demonstrate your charity’s impact in a tangible and compelling way. Instead of just telling people about your work, you can show them.

Consider creating ‘impact stories’—short charity films featuring real people who have benefited from your work. Seeing the direct results of donations and efforts builds trust, deepens connections, and encourages long-term support. This is also a great way to humanise any data you are presenting to funders —stats and figures are important, but that human element keeps things grounded and real.

Engage Your Audience and Build a Community

Keeping your audience engaged is key to growing long-term support, and video is one of the best ways to do it. From short, snappy social media videos to longer documentary-style pieces, video content captures attention and encourages interaction.

People are far more likely to share an inspiring or heartwarming video than a block of text. With the right storytelling and messaging, your charity videos can go beyond your existing supporters and reach new audiences who are passionate about your cause.

Increase Your Charity’s Online Presence

Did you know that websites with video are more likely to rank higher on Google? Search engines love video content, which means having videos on your website and social media can help more people discover your charity online.

Plus, with platforms like YouTube, Instagram, and Facebook prioritising video in their algorithms, posting regular video content increases your visibility and reach. The more high-quality video content you create, the more your charity can grow its online presence and attract new supporters.

Train and Educate Staff, Volunteers, and Supporters

Video isn’t just useful for external communication—it’s also an incredible tool for training and education. Whether you need to train new staff, educate volunteers, or inform the public about an issue, video makes learning more engaging and accessible.

From instructional videos for volunteers to educational films that raise awareness about key social issues, video helps simplify complex information and make it easy to understand.

Final Thoughts

Video isn’t just a ‘nice to have’—it’s an essential tool for charities looking to raise awareness, increase donations, showcase impact, engage audiences, and strengthen their online presence. Whether you’re sharing a heartfelt story, launching a campaign, or training your team, video helps bring your mission to life in a way that words alone cannot.

Not sure where to start? At NotW Films, we specialise in creating powerful charity videos that connect, inspire, and drive action. Get in touch—we’re always up for a chat to discuss ideas and meet more amazing people.