GOGA report animation

Activity Alliance

The brief

How Sports Charities Use Animation to Highlight Impact

Activity Alliance wanted to create an animated film to complement their impact report, highlighting key accomplishments from the Get Out Get Active programme between 2016 – 2023. The film’s primary goal was to help secure future funding, ensuring the programme continues beyond 2024/25.

As well as a central film, Activity Alliance required shorter edits focusing on key headlines from the project. These videos needed to be engaging, inclusive, and align with the established animation style we had previously developed with them.

P L A Y
What we did

Balancing Creativity with Accessibility

We wanted to ensure the animation clearly presented the impact of the programme, demonstrating how sports charities use video storytelling to promote inclusivity and engagement while maintaining a playful and dynamic feel. Instead of simply presenting statistics, we brought them to life by integrating key facts and figures directly into animated scenes, making the data feel more immersive and connected to the people it represents.

To achieve this, we carefully storyboarded each scene, exploring ways to combine imagery and text seamlessly. Given Activity Alliance’s commitment to accessibility, this process was essential in ensuring the final film was as inclusive as possible.

From there, our animation team got to work. This project provided a fantastic opportunity for Junior Animator Charlie to take the lead on illustration and animation, working under the guidance of Dan to bring the visuals to life.

Report animation
Health animation
GOGA report animation
The technical

Concept development
Story development
Scripting
Schedules and timelines
Style sheets
Illustration
Animation
Sound design
Music licensing

The result
How Charity Video Storytelling Drives Sports Participation

Both we and the client were thrilled with how this film came together. It captures the fun and inclusive spirit of Get Out Get Active while presenting the programme’s achievements in a way that feels engaging and dynamic. We’re incredibly grateful to Activity Alliance for giving us the creative freedom to push this project in a unique direction.

Want to create an engaging charity impact video for your sports programme? Let’s work together to bring your story to life! Let’s talk.

 

We approached Neck of the Woods to produce a short animation for one of our programmes at Activity Alliance, and we couldn't be more thrilled with the end product. The team were very professional in all aspects of this project, from the communication, project planning to the creation of the animation itself. Throughout the project they were open to ideas and changes to make the animation more inclusive and accessible. Fantastic team to work with and they thought creatively to get the most out of the project.

Activity Alliance

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