The brief
Storytelling that packs a punch.
Blue Dragon Dojo is a martial arts school in Southampton. They were looking to create a film to help tell their story, express their philosophy on training and include the experiences of some of their students. Choosing to take up a new hobby or find a new place to train can be a daunting prospect. This video is about showing the culture and environment on offer at Blue Dragon. It was about creating something that would ease people in gently so that they would feel comfortable about making the decision to train with them.
Find out more about Blue Dragon
What we did
If we wanted to put people at ease with Blue Dragon as a place to train, then we needed a human connection. We put people at the very heart of the video, and asked them about their philosophy, reason for training and experiences at Blue Dragon. This formed the narrative and backbone of the video. Combined with a variety of training sessions and activities, we were able to created a well rounded, enticing film.
The technical
2 days of filming
Interviews
Transcribing
Editing
Motion graphics
Music licensing
The result
The time spent carefully choosing storytellers and talking points really paid off. As a result we created a short film that captured the essence of what Blue Dragon is all about. It’s proved to be a hit (pun very much intended) and now serves as a central part of Blue Dragon’s marketing.
