How to Find the Right Video Production Agency for Your Charity
Choosing the right charity video production agency is a big decision. The right partner will help tell your organisation’s story in a way that connects emotionally with your audience and drives real impact. The wrong one? Well, let’s just say no charity marketer needs that headache.
If you’re wondering how to pick the perfect agency for your next charity campaign video, fundraising film, or impact storytelling project, here’s what to look out for:
Have Real Conversations (Not Just Email Ping-Pong)
In our experience, nothing beats a proper chat when it comes to choosing a video production company for charities. Whether it’s over video chat or (even better) face-to-face, conversations help you get a feel for the team and how they work.
Ask about their experience with non-profit video production, what gets them excited about working with charities, and how they’d approach your project. Are they really listening? Do they understand the unique challenges of charity marketing and comms? If the answer is yes, you’re on the right track.
Set Your Expectations—They’re Not All Out to Rinse Your Budget
We get it. As a charity marketing professional, you’ve probably dealt with agencies that felt more interested in your budget than your cause. But the best charity video production agencies aren’t there to grab every penny—they want to build a lasting relationship and help you create something meaningful.
So, set your expectations early. A good agency will be upfront about costs for things like animated explainer videos for charities or documentary-style impact films. And they’ll work with you to make the most of your budget, not blow it.
Be Honest About Goals, Budgets, and Timelines
Let’s talk about the B-word: budget. The right agency will ask you early on what you’re working with, and that’s not a bad thing. Being upfront about your budget helps them suggest the best creative approach—whether that’s a full-scale campaign film, a series of social media edits, or a case study video to showcase your impact.
They’ll also want to understand your campaign goals—whether it’s boosting donations, recruiting volunteers, or raising awareness for your charity’s cause. The more honest you are, the better they can craft something that works.
Check Out Their Work—It’s the Best Insight You’ll Get
A video production company’s portfolio is like their dating profile. What they show off is probably what they’re proud of—and what they’d love to make more of.
Look out for examples of:
- Fundraising videos for charities
- Emotive storytelling films for non-profits
- Social media video content for charity campaigns
- Animated explainer videos breaking down complex issues
If you find yourself nodding along thinking, “We’d love something like that”, you’re probably onto a winner.
Ask About Values—Because Alignment Really Matters
This one’s huge. Especially in the charity sector, shared values are everything.
The best video production companies for charities aren’t just ticking boxes—they actually care about the causes they’re working on. When you’re aligned on values, the collaboration feels easier, more enjoyable, and ultimately leads to better storytelling.
Ask questions like:
- Why do you like working with charities?
- How do you approach sensitive stories?
- What role does impact play in your creative process?
The right agency will get just as excited about your mission as you are.
Why Finding the Right Charity Video Production Partner Matters
(And yes, obviously we’d love that partner to be us—but honestly, this advice applies no matter who you’re working with. It’s here to help you find the right team and get the very best out of that relationship.)
Working with the right agency isn’t just about making a slick video—it’s about creating content that genuinely connects with your audience and supports your wider marketing goals.
The right fit means:
✅ Stronger results for your campaign
✅ A smooth, collaborative process
✅ A film you’re proud to share
So whether you’re planning your next charity awareness campaign, creating impact-driven storytelling videos, or looking for a video partner who understands charity marketing, take your time to find the team that truly gets you.
Ready to Chat?
If you’re looking for a charity video production company that understands the sector, speaks your language, and cares about your cause—we’d love to talk. No pressure, just a conversation to see if we’re the right fit.
