The brief
Telling many stories with a single film.
When times are tough, the support of your community can make the world of difference. Few times in recent memory have been as tough as the year 2020, and our small charities are feeling the pinch. They still have to do their vital work, but the conditions are much harder. In order to help support them, Small Charities Coalition wanted to create a film that would encourage the people of London to make regular donations to small charities across the city. They were looking to create something that people could quickly connect with, and demonstrate the value that small charities bring to all of us. It had to be universal, and be representative of small charities as a whole, rather than a single one or group.
Check out Small Charities Coalition
What we did
Small Charities Coalition had a goal in mind, but they wanted us to help them shape the idea that would become the film. We listened to their thoughts, asked questions and challenged where they thought the video was going. We presented an idea which, together, we were able to refine. With our joint vision established, we spent 4 days travelling across London, meeting small charities and capturing statements and b-roll. Despite the limits that were in place, we were able to capture everything that we planned for (and plenty more) meaning that we would have enough to create the film.
The technical
Concept development
Shoot planning
Scheduling
4 days of filming
Sound recording
Editing
Music licensing
The result
We created a positive film for uncertain times.
The film is a bold way of showing people the impact small charities have, and asking if they can support them. It’s not about making people feel guilty or going too hard on them, it’s a celebration of what small charities do. The idea was to create something exciting and making people feel so positive about their local small charities that they feel compelled to give if they can.
