The brief
How Charities Use Video Storytelling to Bring Reports to Life
Each year, Drinkaware releases the Annual Monitor, an in-depth assessment of drinking behaviours, attitudes towards alcohol, and emerging trends in alcohol consumption. While the report provides valuable insights, the challenge is that such data-heavy content can sometimes feel difficult to engage with.
Drinkaware asked us to humanise the report by creating video storytelling for charities, making key findings more engaging and impactful for audiences. The focus was clear—people and their real, lived experiences. The idea was that by amplifying authentic voices, the films would connect with individuals who might be facing similar challenges, offering them reassurance and guidance.
What we did
Creating an Authentic, People-Centred Film
We pitched several concepts, but one idea resonated most with Drinkaware—a live-action, interview-based film shot in a studio setting. While Drinkaware had the connections to individuals with lived experience, they needed a team to bring those stories to life—and that’s where we came in.
Our role covered the entire process, ensuring that everything—from the production setup to the conversations themselves—felt safe, natural, and impactful.
Pre-Production:
- Developed a structured schedule that allowed participants to share their experiences in a supportive environment while also ensuring an efficient filming process.
- Designed thoughtful, conversation-led interview questions to help participants open up naturally about a difficult topic.
- Sourced the studio location, ensuring the setting felt professional yet inviting.
Production:
- Brought in a four-person crew with three cameras to capture multiple angles, giving us greater flexibility in the edit and allowing us to inject pace and energy into the final film.
- Conducted the interviews ourselves, prioritising participant comfort and trust, ensuring that the conversations felt genuine, open, and human.
- Captured high-quality photography alongside the video production for additional storytelling assets.
Post-Production:
- Edited the footage using a multi-camera approach, allowing for seamless storytelling and dynamic visuals.
- Integrated the photos and a small amount of b-roll to further enhance the film’s impact.
Created both a central film and thematic edits, ensuring multiple entry points for storytelling and audience engagement.
The technical
Concept development
Story development
Schedules and timelines
2 days of production
Transcribing
Editing
Social cuts
Music licensing
Subtitling
The result
How Charity Impact Videos Drive Awareness and Change
These films were a privilege to create. Having such open and honest conversations on a topic that is often shied away from was incredibly powerful. The final films have now been released into the world, and we’re confident that they will help people reflect on their own drinking habits and, if needed, feel empowered to make changes.
This project is exactly the kind of work we love—creating films that don’t just tell a story but make a difference.
Want to create a powerful impact video for your charity or non-profit? Let’s collaborate to bring your report to life! Let’s talk!
